CMT Adopting Equality In Programming
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There’s been a lot of talk about how female artists in Country music aren’t getting a fair deal, and now CMT is doing something about it.
The country music channel announced via Twitter that from now they'll be adopting equality in their video music programming blocks, that means playing the same amount of male and famale videos, noting, “that means 50/50 #CMTEqualPlay.”
“We want to build on the great work we have already been doing we with our Next Women franchise and start to take action,” Leslie Fram. CMT’s senior VP of music strategy, tells "Variety." “We don’t want to look at the same results in a year from now. We hope other partners will join in this effort. It’s important for the future of our format.”
It’s no surprise several artists praised CMT’s decision. Check out the reactions below:
There’s been a lot of talk about how female artists in Country music aren’t getting a fair deal, and now CMT is doing something about it.
The country music channel announced via Twitter that from now they'll be adopting equality in their video music programming blocks, that means playing the same amount of male and famale videos, noting, “that means 50/50 #CMTEqualPlay.”
“We want to build on the great work we have already been doing we with our Next Women franchise and start to take action,” Leslie Fram. CMT’s senior VP of music strategy, tells "Variety." “We don’t want to look at the same results in a year from now. We hope other partners will join in this effort. It’s important for the future of our format.”
It’s no surprise several artists praised CMT’s decision. Check out the reactions below:
Effective immediately all music video hours on CMT and CMT Music channels will have complete parity between male and female artists. That means 50/50. #CMTEqualPlay
— CMT (@CMT) January 21, 2020
Annnnnnnd @CMT gets to go down in country music history as leading this charge. ✊ c’mon country radio 📻 cowgirl up! https://t.co/Ifm6MjKWOe
— Brandi Carlile (@brandicarlile) January 21, 2020
— Runaway June (@runawayjune) January 21, 2020
WHOA @FramLeslie she’s walking the damn walk!! https://t.co/Nx18P6ounm
— AUBRIE SELLERS (@aubriesellers) January 21, 2020
CMT is the blueprint for how to combat this issue. Absolutely incredible. Very excited to see the new up and coming artists who will continue to benefit from their commitment to exposure. https://t.co/TBKY8eQLNu
— Kalie Shorr (@kalieshorr) January 21, 2020
Love this !!!! @CMT @FramLeslie pic.twitter.com/sajXJGFucF
— Jimmie Allen (@JimmieAllen) January 21, 2020
That also means you guys are badasses. Thank you for the fairness ❤️ https://t.co/pVL284jqZo
— Cassadee Pope (@CassadeePope) January 21, 2020
Source: Variety